Improve your leads and boost conversions with proven strategies for sales pipeline optimization, lead scoring, and CRM data integrity. Businesses that fail to maintain a healthy lead pipeline often find…

Streamline multi-brand or multi-region marketing with Account Engagement Business Units. Learn how separate databases within a single Account Engagement account bring clarity, control, and targeted execution—without overlap or confusion. When…

Pardot Business Units helps large organizations manage multiple marketing teams, control data access, and deliver personalized campaigns with greater efficiency in Salesforce. When Pardot officially joined the Salesforce family back…

Explore the essentials of consent and submission in digital marketing. Learn how to stay compliant with GDPR, CCPA, and global privacy laws while building trust and driving results through ethical…